EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana

EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana

Contrapreneurs & bakers, Louise Ulrich & Lou Fontana, the couple behind Santa Barbara’s superfood bakery, join Sarah Danu to talk about starting their bakery, their commitment to healthy, whole foods and what it’s like starting a business together as a couple. They share insights about creating the space to have breakthrough ideas, strategies for getting the word out about any business launch and much more.


WORDS FROM LOUISE & Lou:

Talking to customers is the most rewarding aspect. It’s really what makes it fun to work so hard.
— Louise Ulrich
To us, getting away one day a month is the key to a healthy relationship and a healthy business.
— Louise Ulrich & Lou Fontana

EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana

In This Episode We Talk About:

  • Their inspiration, Louise’s mom, a champion marathon runner in Denmark who created her own super-healthy, delicious recipes

  • Lack of nutrient dense bread in the USA

  • Started by baking bread for friends, some of whom owned Santa Barbara based Juice Ranch and wanted to put it on their menu

  • Challenging transition from baking out of their home to a commercial kitchen

  • Pop-ups around town to get exposure

  • Finding a brick-and-mortar space to open their first full bakery

  • Choosing to grow at a manageable rate

  • Working together as a couple

  • The importance of good employees

  • Ditching the traditional bakery insanely early mornings in favor of a healthier schedule good for themselves and their employees

  • Focusing on wholesale to create steady business

  • The struggles of balancing growth and maintaining a strong community

  • Trend of knowing people you buy from in response to giant businesses

  • Motivating self & employees

  • How time off work creates space for big ideas and long term plans to grow

  • Initial tactics to get the word out about their opening

  • Clever ways to use up leftover bread to reduce food & financial waste

  • Businesses that inspire Louise & Lou: Corazon,

EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana
EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana
Startin A Superfood Bakery
EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana
EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana
EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana
Starting A Superfood Bakery
Starting A Superfood Bakery
EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana
EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana
EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana
EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana
EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana
EP 4 — Starting A Superfood Bakery with Oat Bakery Founders, Louise Ulrich & Lou Fontana
Sarah Danu