EP 5 — Seaweed Overgrowth In Mexico Inspires Business

Seaweed Overgrowth In Mexico Inspires Business

Brandon Rus graduated university and asked to be dropped off in a remote Mexican fishing community, as you do. He went door-to-door asking people if he could live with them. Somebody finally said yes. Brandon immersed himself into their community and learned about their source of sustenance - the Sea of Cortez.

Brandon headed back to grad school with a clarified focus on marine biology. After years of study and working in marine biology, Brandon took what he’d learned and directed his efforts into a business on a mission to empowering coastal communities through connected oceans.

Conserva Collective works with the local artisan community in Mexico to offer healthy soaps concocted with local ingredients. They also are beginning an organic fertilizer initiative in partnership with area farms. Conserva Collective is giving back in a big way.


WORDS FROM BRANDON RUS:

We all depend on the ocean. We all should respect and appreciate our environment. We all [almost] eat seafood. And we are all human. We’re all living on this planet and are interconnected.
— Brandon Rus
Ideally, I would like to have an equal amount of presence in both countries. [Mexico & the US]
— Brandon Rus

Seaweed Overgrowth In Mexico Inspires Business

In This Episode We Talk About:

  • Forming an appreciation of the ocean as a young child

  • Wanting to be a marine biologist since childhood

  • Anthropogenic, economic & societal impacts on marine biology

  • Current economic landscape of the Sea of Cortez

  • Biodiversity of the Sea of Cortez

  • Communities that rely on handline fishing for their livelihood

  • Asking strangers in a Mexican fishing village if he could live with them

  • Studied environmental science and anthropology in college

  • Building trust in a community other than ones own

  • Getting into the soap making business

  • Making fertilizer from compostable seaweed

  • Partnering with an existing artisanal soap-making business in San Jose Del Cabo

  • Making organic fertilizer out of seaweed

  • The constructs of identity

  • Seeing Conserva Collective as a tool to expose people to things they aren’t typically, centering around the ocean

  • Giving back to the community of Agua Verde through education

  • Dreams to expand replicate the model around the world

  • Identifying more as a scientist than a business person

  • Establishing a market presence in the US

  • Companies that inspire Brandon Rus: Patagonia for their environmental activism, Industry of All Nations for their concepts of supporting local, small-scale operations and marketing techniques, Le Labo for their scientific approach to branding and Coqui Coqui for their interesting conceptual design to transcend science and education via beauty

Resources

Seaweed Overgrowth In Mexico Inspires Business
Seaweed Overgrowth In Mexico Inspires Business
Seaweed Overgrowth In Mexico Inspires Business
Seaweed Overgrowth In Mexico Inspires Business
Seaweed Overgrowth In Mexico Inspires Business  — EP 5 of Contrapreneur The Podcast
Seaweed Overgrowth In Mexico Inspires Business — Contrapreneur The Podcast
Seaweed Overgrowth In Mexico Inspires Business
Seaweed Overgrowth In Mexico Inspires Business — Contrapreneur The Podcast
Seaweed Overgrowth In Mexico Inspires Business — EP 5 of Contrapreneur The Podcast
Seaweed Overgrowth In Mexico Inspires Business
Seaweed Overgrowth In Mexico Inspires Business
Seaweed Overgrowth In Mexico Inspires Business  — EP 5 of Contrapreneur The Podcast
Seaweed Overgrowth In Mexico Inspires Business
Seaweed Overgrowth In Mexico Inspires Business
Seaweed Overgrowth In Mexico Inspires Business
Sarah Danu