EP 7 — Creating Handyma'am, A Women's Workwear Company, with Founder Bella Weinstein
Handyma’am was born in 2014 when Bella found herself underwhelmed with the selection of well-made, durable clothing for women in the marketplace.
Working as a hairstylist, with a ton of hands-on hobbies—woodworking, riding motorcycles, tearing down walls and building new ones—Bella needed workwear that could fit with her can’t-sit-still lifestyle. So she got hands-on and made her own!
Bella had no background in design or fashion, but she found the resources she needed to create a technical, super-durable women’s workwear piece. Bella’s story is something else. We talk in detail about using kickstarter to launch a business, then & now.
Bella shares her vision for slow, quality product-focused growth, talks about the challenges of producing clothing in America and shares what she’s learned about business and herself through her work with Handyma’am.
QUOTES FROM EPISODE SEVEN:
In This Episode We Talk About:
The workwear Handyma’am creates
Function comes first for Handyma’am goods but form is very important too
Bella’s background has nothing to do with clothing business
Handyma’am came from Bella’s need for clothing that could keep up with her active hands-on lifestyle
Learning new things with grit and drive
Didn’t want to go through the effort of making just one jumpsuit, so a business was born
The spark for Handyma’am came from a passion for collecting jumpsuits
Bella was already called Handyma’am by her roommates and this is where her name came from
Starting a business with Kickstarter
Designing the Kickstarter to enrich rather than just raise money for her coverall production
The financial reality of expanding sizing and perfecting fit
Word spread rapidly through friends and family because she already had a small run of coveralls in circulation for about 1.5 years before her kickstarter
Products designed for longevity and working on a repair aspect of the business
Learning that delegating is a weakness and overcoming it
Collaborations with other handyma’am business owners to lift everybody up - finds collaborations more interesting than always focusing on releasing new products
Mental health, success & business
Being okay with slow growth
Using instagram to sell in the changing time of instagram
Elevating women who support Handyma’am as what they want to be seen as
Exercise as a form of self care