EP 8 — Opening A Yoga Studio In New York City

Contrapreneur The Podcast Interviews Sky Ting Yoga

Yoga can be a tricky business to get figured out but Krissy Jones & Chloe Kernaghan have created, nourished and sustained a collection gorgeous, buzzy yoga studios throughout NYC. Sky Ting Yoga is comprised of three design-centric spaces that have quality classes, teachers and community to match.

We talk about the role authenticity plays in the success of a business, what’s it’s like opening a small business in NYC, how taking on investors or not can be a lifestyle choice and what we hope to see in the future of wellness.


QUOTES:

Nothing in this life is permanent so if you’re doing a business for selfish reasons, it’s not going to work.
— Krissy Jones
I feel successful when I am living in integrity... The more honest I can get with myself and those around me, the clearer I feel and with that clarity, there’s a feeling of triumph.
— Chloe Kernaghan
We can’t even be normal if we tried.
— Krissy Jones
 

 
 

In This Episode We Talk About:

  • How Chloe and Krissy met, became friends and chose to go into business together

  • The process of going through their interests and figuring out their passion — yoga

  • Sky Ting means Sky Place

  • Signed a lease without much of a business plan but with a crystal clear vision

  • Started as a single community based yoga studio in NYC’s Chinatown

  • BREAKING: Soon to launch a paid monthly subscription video platform to spread their reach around the world

  • About their mysterious third business partner, Nick Poe

  • Design is a central pillar to Sky Ting’s brand that bring a bit of interest to the business

  • Keeping Sky Ting’s instagram pretty weird

  • How Krissy, Chloe & Nick divide responsibilities on paper but in real life, responsibilities overlap and it just works for them

  • About Katonah yoga, the lineage Chloe & Krissy learned a lot from

  • Hiring teachers with an authentic voice who are practicing what they are teaching

  • Consciously considering building their yoga teachers careers is a part of what keeps teacher turnover low

  • What it was like opening a small yoga business in New York City

  • Once advantage to being in NYC was access to media and press and a disadvantage was the stress of higher rent prices

  • Krissy & Chloe are both into biohacking, though Chloe might not call it that. A few favorites are limiting blue light, supplementation, tracking sleep, infrared light therapy and continuing to learn from their yoga teachers

  • Growing small and organic or getting investors - a lifestyle choice

  • Favorite way to build community is talent shows

  • The teacher training also builds a strong community

  • Personal definitions of success

  • Speculations on the future of wellness

  • More Sky Ting Studios are probably in the future but not this year

  • The complexities of running a yoga studio

  • Businesses Krissy & Chloe are inspired by: Patagonia for using their tax breaks to fund climate change and having repair programs, Soul Cycle for their success in entering the market so strongly on the cusp of wellness and SweetGreen founders & friends for growing their kindness and generosity as they grew their business

Resources

Contrapreneur — Yoga Business With Sky Ting Yoga Founders, Krissy Jones & Chloe Kernaghan
Contrapreneur The Podcast Interviews Sky Ting Yoga
Contrapreneur — Yoga Business With Sky Ting Yoga Founders, Krissy Jones & Chloe Kernaghan
02-sky-ting-new-studio.jpgContrapreneur — Yoga Business With Sky Ting Yoga Founders, Krissy Jones & Chloe Kernaghan
Contrapreneur — Yoga Business With Sky Ting Yoga Founders, Krissy Jones & Chloe Kernaghan
Contrapreneur — Yoga Business With Sky Ting Yoga Founders, Krissy Jones & Chloe Kernaghan
 
Everything that can be branded is branded. In one way, it’s really subtle. In one way, it’s what makes Sky Ting you.
— Sarah Danu
 
Contrapreneur — Yoga Business With Sky Ting Yoga Founders, Krissy Jones & Chloe Kernaghan
Contrapreneur — Yoga Business With Sky Ting Yoga Founders, Krissy Jones & Chloe Kernaghan
 
Sky Ting is a culmination of good design, good yoga and good community.
— Krissy Jones
Contrapreneur — Yoga Business With Sky Ting Yoga Founders, Krissy Jones & Chloe Kernaghan
Contrapreneur The Podcast Interviews Sky Ting Yoga
Contrapreneur The Podcast Interviews Sky Ting Yoga
 
 
 
Sarah Danu